Ease of Doing Business
0:00 [OPEN ON LOGOS: IMPERIAL, ESSO. UPBEAT MUSIC PLAYS.]
0:06 [ILLUSTRATED WORLD MAP APPEARS. WE ZOOM IN TO CANADA.]
VO: Whether you are an end user, or a reseller of fuel, you want consistency, reliability and value. That’s why, at Imperial, we supply quality fuels, back by a national fuel network you can count on.
0:18 [SUPERS APPEAR OVER THE MAP: OPERATIONAL EXCELLENCE, RELIABLE SUPPLY, EFFICIENT TERMINAL EXPERIENCE]
VO: Now, Imperial is rolling out technology developed to provide an even more reliable supply, an efficient terminal experience across Canada.
0:27 [CUT TO AN ILLUSTRATION OF A REFINERY AND RACKS]
VO: Our efforts begin at the refinery, and extend to the racks, where our interaction with you truly begins.
0:32 [CUT TO AN ILLUSTRATED ANIMATION OF A ROAD. ROAD SIGNS MARKING YEARS PASS, SUPERS APPEAR: EFFICIENCY, EFFECTIVENESS, EASE]
VO: Serving the Canadian branded and unbranded wholesale fuels market for more than 135 years. We know that smart business means efficiency, effectiveness and ease.
0:43 [CUT TO A LINE OF BLURRY ILLUSTRATED TRUCKS. A MAGNIFYING GLASS BRINGS ONE INTO FOCUS.]
VO: Based on this experience and insight, we are continuously evaluating new technologies and equipment to help enhance our entire supply chain.
0:50 [A SERIES OF ICONS APPEAR: REFINERY, PIPELINE, RACK. COLOURS HELP HIGHLIGHT THEM ONE BY ONE]
VO: And ultimately, to consistently offer a reliable supply of fuels and seamless sourcing experience for you. Consequently, we are implementing several enhancements to help your business operate more efficiently.
1:03 [CUT TO AN ILLUSTRATION OF TRUCKS WITH A FUEL GAUGE ABOVE THEM. ALL THE TRUCKS ARE BEING FUELED-UP IN THE RACKS. ]
VO: One, working to maximize product availability at all our terminals and reduce down time.
1:08 [SUPERS APPEAR ON SCREEN: AVAILABLE PRODUCT VOLUMES, REAL-TIME LIFTING INFORMATION, TIMELY SUPPLY EVENT NOTIFICATION]
VO: Two, presenting better product availability information that will help you make more informed decisions for your business. Information accessible online will include available product volumes, real-time lifting information and timely supply event notification.
1:08 [CUT TO AN ILLUSTRATED MAP WITH PINS. DIFFERENT PINS START TO CHANGE COLOURS.]
VO: It’s our intent that these data improvements should help you to more effectively planned logistics and minimize time spent on the road and at terminals.
1:34 [CUT TO FOUR ILLUSTRATED CLOCKS SHOWING TIME DECREASING, AND FOUR ARROWS POINTING DOWNWARD]
VO: In the end, we believe that this information can help you reduce transportation time and associated costs.
1:41 [CUT TO AN ILLUSTRATED PERSON LOOKING TOWARDS THREE REFINERIES. EACH REFINERY HAS A CHECKMARK OVER IT.]
VO: Three, evaluating and improving the customer experience. We want to ensure consistency across our terminal network.
1:47 [A RED TERMINAL APPEARS. IT DOES NOT GET A CHECKMARK.]
VO: For terminals that don’t meet our high standards, we’re committed to understanding why.
1:53 [CUT TO TWO ILLUSTRATED PEOPLE HAVING A CONVERSATION.]
VO: And we will seek input from you to assess individual terminal performance. This feedback will help us determine necessary adjustments and next steps for ensuring an improved experience at specific locations.
2:04 [CUT TO AN ILLUSTRATION OF A SMARTPHONE AND TABLET WITH SCREENS SHOWING DATA FOR FUEL AVAILABILITY.]
VO: Four, making our systems viewable from mobile devices, such as smartphones and tablets. We know you and your business are on the go, so we provide real-time data access via our supply management system, so you see available volume for lifting at terminals, before your trucks arrive.
2:19 [CUT TO ANIMATION OF TRUCKS ENTERING A FUELING RACK]
VO: With these enhancements in place, we will continue to evaluate and invest in ways to optimize your terminal experience…
2:29 [CUT TO SUPERS: HELPING YOUR BUSINESS RUN MORE EFFICIENTLY]
VO: …helping your business to run more efficiently.
2:32 [CUT TO SUPERS: FOR MORE INFORMATION, PLEASE EMAIL SM.SUPPORT@ESSO.CA]
2:35 [SUPERS APPEAR: IMPERIAL, ESSO]