More than a game. It’s a way of life.
As Canadians, we go to great lengths for hockey. Whether you’re on the ice, cheering from the stands or driving to practice and games, we will be there every step of the way.
Because hockey isn’t just a game for us. It’s what brings us together. That’s why the Esso™ brand is committed to fueling your hockey story – today, tomorrow and beyond.
For every player. At every level.
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Esso Medals of Achievement
Since 1981, the Esso Medals and Certificates of Achievement program has helped coaches recognize young players, honouring dedication, effort and fair play. The program is free for coaches to enroll.
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Esso Minor Hockey Week
The annual Esso Minor Hockey Week in Calgary has grown into one of the largest tournaments of its kind in Canada, attracting more than 600 teams and 12,000 players from ages 7 to 21.
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Esso Fun Days
The Esso brand and Hockey Canada have offered this free program for girls and women of all ages since 1998. Esso Fun Days familiarize beginners with hockey and its basic skills at no cost to first-time participants.
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Esso Cup
For more than 20 years, we have sponsored the Esso Cup, the Canadian national women's midget ice hockey club championship. The annual event, sanctioned by Hockey Canada, takes place each April.
See how hockey plays into our history
For more than 80 years, Imperial and the Esso brand have been closely linked to Canada’s favourite sport. To discover more about our hockey heritage, visit the history page.
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The Esso brand sponsored the first national radio broadcast of an NHL game in 1936. Then, in 1940, we sponsored transmissions of hockey games for Canadians serving overseas in WWII.
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Three stars were first awarded in the 1936-37 NHL season as a means for Imperial (then Hockey Night in Canada's new principal sponsor) to advertise its Three Star brand of gasoline.
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By 1950, three million Canadians listened to Esso hockey broadcasts each week – and in 1952, we expanded our broadcast sponsorship to include television.
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We were a founding sponsor of the Hockey Hall of Fame, which opened in 1993, and also have sponsored the Legends of Hockey Tour.
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Score big with gift cards
Esso and Mobil™ gift cards are perfect for any fan on the go – good for gas, car washes, snacks and more.
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Esso is a trademark of Imperial Oil Limited. Imperial Oil, licensee.
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