Fleet Customer Testimonial: Excel Transportation
0:00 [LEGAL DISCLAIMER: Statements herein are based on the experience of a single Esso Diesel Efficient customer. Actual results may vary. All claims apply to Esso Diesel Efficient branded fuel compared to diesel fuel without detergent additive.]
0:05 [MUSIC PLAYS. OPEN ON DRONE SHOTS OF A LUMBER MILL. THOUSANDS OF CUT TREES FILL A LOT. BULLDOZERS PUSH AROUND SAWDUST. CUT TO INSIDE SHOT OF TWO FEMALES IN CONSTRUCTION SAFETY OUTFITS WALK THROUGH THE FACTORY. CUT TO OUTSIDE WHERE A FACTORY SITS ON THE HORIZON, BILLOWING STEAM FROM SMOKESTACKS.]
Annie Horning: I was born and raised in Prince George. My dad worked in the logging industry. So, I’ve been around both the lumber and the trucking industry for most of my working career.
0:25 [CUT TO WOMAN SITTING IN HER OFFICE]
Annie Horning: My name is Annie Horning. I’m the CEO of Excel Transportation.
0:28 [CUT TO A MONTAGE OF SAW MILLS, BIG RIGS DRIVING DOWN BACK ROADS, TRUCKS OFFLOADING PAYLOADS.]
Annie Horning: When we move the fiber, we are the link from saw mills to the pulp mills. From the bush to the pellet plants. We move all of the raw product that’s required for the manufacturing plants. This last year has been really hard because the fiber shortage hit us the worst. They have been predicting it for about 10 years and it really hit home this year.
0:57 [CUT TO WOMAN IN OFFICE. HER NAME APPEARS ON SCREEN: ANNE HORNING, CEO EXCEL TRANSPORTATION]
Annie Horning: This is a very tight margin industry. Very tight.
0:58 [CUT TO BIG RIG TRUCKS DRIVING]
Annie Horning: We won’t succeed if we don’t continuously look for a better way, which is why the Esso program came to us in the beginning.
1:08 [CUT TO BIG RIG TRUCKS REFUELING]
Annie Horning: So, we really looked at the Esso fuel program in part for the fuel economy, but the other big part was the clean running engines.
1:24 [CUT TO INSIDE A TRUCK MECHANIC SHOP. A MONTAGE OF SCENES SHOWS MEN FIXING TRUCKS, CHANGING TIRES, WELDING THINGS.]
Annie Horning: In a fleet of forty odd trucks, there’s always something going wrong.
Keith Brandner: For me, the biggest worry I have each day is to make sure that we have enough trucks available and since we’ve switched over to Diesel Efficient, we’re doing less work on our DEF systems. We don’t have to have any more cycles.
1:34 [CUT TO MAN TALKING TO CAMERA IN MECHANIC SHOP. HIS NAME APPEARS ON SCREEN: KEITH BRANDNER, OPERATIONS MANAGER.]
Keith Brandner: Trucks start up as normal. They can add a little bit of extra time in the winter when it’s cold.
1:37 [CUT TO SEE TRUCKS GETTING LOADED UP]
Kim Miller: Eighty percent of our fleet is using Esso Diesel Efficient.
1:40 [CUT TO WOMAN TALKING TO CAMERA IN MECHANIC SHOP. HER NAME APPEARS ON SCREEN: KIM MILLER, MAINTENANCE SUPERVISOR]
Kim Miller: And our numbers came back at a four point eight percent improvement in fuel efficiencies.
1:46 [CUT TO A MONTAGE OF ALL THREE PEOPLE WORKING IN THE TRUCK MECHANIC SHOP]
Kim Miller: That’s our whole business, is trucking. It’s huge.
Keith Brandner: Any opportunity to save some money that impacts either our bottom line or gives us the opportunity to give better rates out to our customers, just helps to move us forward in the business.
2:01 [CUT TO WOMAN TALKING TO CAMERA]
Keith Brandner: Do a test run on it and switch over because we have noticed such a good outcome from this fuel.
2:03 [CUT TO ANNE AND KIM WALKING TOWARDS A GIANT ESSO ABOVE-GROUND FUEL CONTAINER]
Annie Horning: Every little penny counts in this industry, so we were pretty excited with some of the promises that were made from the Esso program.
2:19 [CUT TO ANNE TALKING TO CAMERA IN HER OFFICE]
Annie Horning: And it’s proving its worth.
2:21 [CUT TO A MONTAGE OF DRONE FOOTAGE INCLUDING ESSO ABOVE-GROUND FUEL TANK, TRUCKS ON ROAD. END ON ESSO AND MOBIL LOGOS ON BLACK SCREEN WITH TEXT THAT READS “SYNERGY DIESEL EFFICIENT”]