Our approach

Our vision
For nearly 75 years the Esso name has been synonymous with hockey. We have been closely linked to Canada's national sport since 1936, when we began sponsoring the first national radio broadcasts of professional hockey games across Canada. Since then we have been involved in hockey from the grassroots level to the pros, touching Canadians from coast to coast.

Hockey is part of our Canadian heritage, and it gives us a sense of national pride.  Because we have a presence in cities, towns and villages across the country, Imperial's sponsorship activities are focused on hockey events and programs that support kids and the community. 

Hockey & kids
At Esso we believe it is important to support hockey development programs for kids at the community level. We are a proud sponsor of numerous minor hockey programs for kids, such as the Esso Fun Days, the Learn, Respect, Fun (LRF) program and the T.E.A.M. Hockey Country program.

Hockey & community
Our initiatives at the community level are spearheaded by your neighborhood Esso-branded retailer and associate. If you ever took part in grassroots or youth hockey, you may have been awarded one of our Esso Medals and Certificates of Achievement or received team jerseys through the Esso Extra Hockey Jersey Program. Our aim is not just to build champions on ice, but champions in life.